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Now Now NoHo

338 Bowery, New York, NY 10012, USA

4.0
As a loyal customer, I stayed here twice because of its excellent location and the cozy room. Except for the noise (you can hear people snoring sometimes, which is unavoidable), the first stay was good. They offer nice earplugs and eye masks to help you with noise and other things. The shower robe is also very comfortable! The whole room is like a cute cabinet in a moving train, which I really enjoy. The restroom is nice and clean. The shower room can be locked from the inside and is quite safe and private. The second stay was not pleasant as I expected. I tried to use the earplugs for sleep but found out it was already used by someone (it was not clean!) The front-desk employee was nice enough to help me contact staffs and change a new pair for me in the late night. The shower bag that was in my room also had something that apparently last customer left…The other thing is about the price. The price fluctuates so much between my first stay and the second for like 30 bucks when I booked from booking.com. For a capsule hotel like this, it’s a bit much.For me the first stay is 5/5 and the second stay is like 3/5, I tried to be as generous as a reviewer, but not sure whether I would choose here for my next stay in NYC. - Elise Jingya Guo
Now Now NoHo Overview Intro Photos Location Reviews

Now Now NoHo Introduce

For New Yorkers and visitors alike, navigating the diverse and often expensive accommodation options of our incredible city can be a real challenge. Now Now NoHo, located at 338 Bowery, New York, NY 10012, USA, presents a unique and compelling solution for those who prioritize an unbeatable location and a truly budget-friendly price point. This establishment, best described as a capsule-style hotel or upscale hostel, is designed for the modern traveler who values efficiency, cleanliness, and proximity to all that New York City has to offer, without the hefty price tag of traditional hotels. It’s an ideal choice for the intrepid explorer, the student, or anyone on a budget who views their accommodation as a comfortable, private base from which to launch their urban adventures.

Now Now NoHo prides itself on offering a streamlined yet surprisingly comfortable stay right in the heart of one of Manhattan's most desirable neighborhoods. While guests are encouraged to set their expectations to a more compact, shared-facility model, reviews consistently highlight its exceptional cleanliness, friendly staff, and the smart use of space within its small rooms. It successfully balances affordability with a sense of privacy, offering individual "cabinets" or pods that provide a personal retreat. What truly sets it apart is its strategic location, providing immediate access to the trendy NoHo, Greenwich Village, East Village, and SoHo areas. For those who understand that in New York City, every dollar saved on lodging means more to spend on unforgettable experiences, Now Now NoHo emerges as a practical, reliable, and uniquely enjoyable choice. It's a testament to how innovative lodging solutions can provide accessible stays in the world's most exciting city.

Now Now NoHo boasts an exceptionally advantageous location at 338 Bowery, New York, NY 10012, USA. This address places it squarely within the highly sought-after and trendy NoHo (North of Houston Street) neighborhood, bordering the vibrant East Village, charming Greenwich Village, and upscale SoHo districts. The Bowery itself is a historic and dynamic thoroughfare, and being at 338 Bowery means guests are perfectly positioned to dive into the unique blend of art, culture, dining, and nightlife that defines this part of downtown Manhattan. The immediate surroundings are characterized by stylish boutiques, eclectic restaurants, lively bars, and a palpable creative energy that sets it apart from other parts of the city.

The accessibility of Now Now NoHo is one of its strongest selling points, making it remarkably convenient for New Yorkers and visitors alike to reach from anywhere in the city and from which to explore. It benefits from outstanding proximity to multiple major subway lines, ensuring seamless travel:

  • Bleecker Street (6 train) / Broadway-Lafayette Street (B, D, F, M trains) Station: This major subway complex is just a very short walk from the hotel. The 6 train provides direct access to Midtown, the Upper East Side, and Brooklyn. The B, D, F, and M trains offer extensive connections to Midtown (including Rockefeller Center, Times Square, and Central Park), as well as direct routes to Brooklyn and Queens.
  • Prince Street Station: Located in SoHo, this station serves the N, R, and W trains, providing further connections to Midtown (including Times Square and Columbus Circle) and Brooklyn.
  • 2nd Avenue Station: In the East Village, this station serves the F train, offering an alternative route to other downtown neighborhoods and Brooklyn.

In addition to the extensive subway system, numerous MTA bus lines operate along Bowery, Houston Street, and other nearby avenues, providing alternative options for local travel. The hotel's location is also incredibly walkable; guests can easily stroll to iconic destinations such as Washington Square Park, New York University (NYU), and the countless shops, cafes, and eateries of the surrounding neighborhoods. This superb public transport access and walkability truly position Now Now NoHo as an ideal and highly convenient base for experiencing the best of downtown New York City.

Now Now NoHo is designed to provide a streamlined and efficient lodging experience, focusing on essential services and communal facilities rather than extensive individual room amenities. It operates as a capsule-style hotel, prioritizing clean, private sleeping spaces and shared communal areas.

  • 24-Hour Front Desk: The hotel provides continuous reception service, ensuring guests can check in or receive assistance at any time, which is convenient for varying arrival and departure schedules.
  • Private Sleeping Cabins/Pods: The primary service is providing individual, private sleeping cabins, often described as "cute cabinets" or "cubicles." These are compact but designed for personal space and security, complete with a bed, power socket, and storage space.
  • Clean Communal Bathrooms and Showers: The lodge provides shared bathroom and shower facilities located on each floor. Reviews consistently highlight that these communal areas are clean, well-maintained, and offer hot water. Shower rooms can be locked for privacy.
  • Daily Housekeeping: The hotel maintains a high standard of cleanliness, with daily towel changes and regular restocking of shampoo and conditioner in the showers, as noted by guests.
  • Complimentary Essentials: Guests are provided with fresh towels, shampoo, conditioner, and often thoughtful extras like earplugs and eye masks to enhance comfort, particularly given the shared nature of the space. Shower robes are also provided in rooms.
  • Drinking Water Station: The hotel offers access to drinking water, which is a convenient amenity.
  • Responsive and Friendly Staff: The staff is consistently praised for being incredibly friendly, helpful, and available to assist guests with issues, even late at night, contributing significantly to a positive experience.
  • Luggage Storage: While not explicitly detailed, most facilities of this nature offer some form of luggage storage, either before check-in or after check-out, to accommodate guests exploring the city.

It is important to note that full kitchens or extensive common areas for socializing are not a primary feature, and in-room TVs or mini-fridges are generally not part of the standard offering, aligning with its budget-friendly, capsule-style model.

Now Now NoHo offers several unique features and highlights that set it apart in the New York City lodging scene, particularly for travelers seeking a modern, efficient, and budget-conscious stay in a prime location.

  • Unbeatable NoHo Location: This is the hotel's most significant highlight. Being situated at 338 Bowery, right in the trendy NoHo district, provides guests with immediate access to a highly desirable and walkable area of downtown Manhattan. This includes proximity to the East Village, Greenwich Village, and SoHo, offering endless dining, shopping, and entertainment options.
  • Capsule/Cabinet-Style Private Rooms: The hotel's innovative room concept, offering individual, compact, and private sleeping cabins, is a major highlight. This provides a sense of personal space and security that is often lacking in traditional hostels, making it appealing for solo travelers or those who prefer more privacy than a dorm.
  • Exceptional Cleanliness: Consistently praised in reviews, the hotel's impressive cleanliness, including daily towel changes and well-stocked, clean communal bathrooms and showers, is a significant advantage and a key comfort factor.
  • Thoughtful Amenities for Comfort: Despite the compact nature, the provision of comfortable shower robes, earplugs, and eye masks demonstrates a thoughtful approach to guest comfort, addressing potential noise concerns common in shared living environments.
  • Smart Space Utilization: The design of the small rooms is highlighted for its clever use of space, including drawers for small items, shelves for clothes, and hooks for hanging, maximizing functionality within a minimal footprint.
  • Outstanding Subway Accessibility: The hotel's immediate proximity to major subway stations like Bleecker Street/Broadway-Lafayette (6, B, D, F, M trains) provides unparalleled access to almost every part of Manhattan and other boroughs, making city exploration incredibly efficient.
  • Friendly and Available Staff: The staff receives consistent praise for being incredibly friendly, helpful, and always available, even for late-night requests. This personalized service enhances the overall guest experience.

These features collectively define Now Now NoHo as a practical, clean, and strategically located choice for experiencing the heart of New York City without a hefty price tag.

Now Now NoHo operates as a budget-friendly, capsule-style hotel, and its primary "promotion" is its consistently competitive price for a highly desirable downtown Manhattan location. While it may not offer extensive, publicly advertised seasonal promotions or complex package deals in the same way a larger luxury hotel might, its focus on affordability is a continuous draw.

However, guests looking to find the best value or specific offerings can consider the following:

  • Fluctuating Pricing: As noted in customer reviews, the price for a stay at Now Now NoHo can fluctuate. This means checking different booking platforms and dates can potentially yield a better deal. It’s always recommended to compare prices across various online travel agencies (OTAs) like Booking.com, Expedia, and the hotel's direct website.
  • Direct Booking Advantages: Sometimes, booking directly through the hotel's official website or by phone can offer slight advantages, such as more flexible cancellation policies or access to a wider range of room types, even if not a direct price discount.
  • Off-Peak Season Rates: Like most accommodations, rates may be lower during New York City's off-peak tourist seasons or on specific weekdays. Flexibility with travel dates can lead to savings.
  • Extended Stay Potential: For longer stays, it might be worth inquiring directly with the hotel if any weekly or monthly rates are available, though this is less common for capsule hotels.

Ultimately, the core "promotion" of Now Now NoHo is its consistent offering of a private, clean, and centrally located sleeping space at a price point that is exceptionally difficult to beat in New York City. For those prioritizing budget and location, this value proposition is continuous.

For direct inquiries regarding reservations, availability, or to clarify any questions about the unique accommodation style and amenities offered by Now Now NoHo, you can reach them through the following contact details:

Address: 338 Bowery, New York, NY 10012, USA

Phone: (332) 777-5338

Mobile Phone: +1 332-777-5338

It is always advisable to call ahead or check their official booking channels, especially if you have specific needs or questions about room size (e.g., if you are taller) or shared facilities. The staff is consistently noted for being friendly and helpful, and they will be able to provide the most current information to ensure your expectations are aligned with what the hotel provides for a comfortable and budget-friendly stay in the heart of NoHo.

Now Now NoHo is an exceptionally suitable option for locals in New York City, offering a practical and unique solution for various needs, particularly for those who value location and affordability. Its appeal to New Yorkers stems from its innovative approach to urban lodging.

For locals seeking a budget-friendly "staycation," Now Now NoHo provides a fantastic opportunity to experience the trendy NoHo, East Village, Greenwich Village, and SoHo neighborhoods from an immersive, central base, without the typical high costs associated with downtown Manhattan hotels. It's a chance to explore new restaurants, boutiques, and cultural sites within your own city, enjoying a convenient overnight stay that feels like a genuine urban escape. The private capsule-style rooms offer enough personal space for a comfortable night, allowing you to maximize your daytime adventures.

Furthermore, the hotel is an excellent solution for locals when hosting visiting friends or family who are traveling on a strict budget. Rather than incurring the significant expense of a traditional hotel, Now Now NoHo provides a clean, safe, and incredibly well-located place for guests to sleep. Its proximity to multiple subway lines makes it exceptionally easy for visitors to navigate New York City independently, easing the burden on their local hosts. The thoughtful amenities like earplugs and eye masks, and the accommodating staff, also contribute to a pleasant experience for out-of-town guests.

For New Yorkers needing a temporary base in the city, perhaps for work, short-term assignments, or while transitioning between apartments, Now Now NoHo offers a practical and cost-effective solution. Its focus on efficiency, cleanliness, and an unbeatable location ensures that it serves as a functional and convenient hub. While it requires an acceptance of shared facilities and compact spaces, the value it provides in terms of location and price makes it a highly suitable and strategic choice for any New Yorker looking for a smart way to stay in the heart of it all.

Now Now NoHo Photos

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Now Now NoHo Location

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