Flatiron Hotel, Sonder Introduce
For New Yorkers and those visiting our incredible city, selecting the right accommodation can significantly shape your experience. Whether you're seeking a convenient base for exploring, a comfortable spot for a staycation, or a place to house visiting friends and family, the Flatiron Hotel, Sonder, offers a distinctive approach to urban hospitality. Located in the coveted Flatiron District, this hotel, part of the Sonder portfolio, blends modern design with a more independent, tech-enabled guest experience. It’s designed for those who appreciate efficiency and a prime location, providing a unique alternative to traditional hotel stays in the heart of Manhattan.
The Sonder concept reimagines the traditional hotel experience by combining the comfort and quality of a hotel with the authenticity and flexibility of apartment-style living, often featuring keyless entry and digital concierge services. This approach appeals to a segment of travelers who prefer a more self-sufficient and streamlined stay. At Flatiron Hotel, Sonder, guests often find "everything needed, without frills or luxuries – perfectly adequate, making our stay comfortable." Many appreciate the "brightly lit with natural light from 2 large windows" and the "comfortable king size bed and hot shower." The presence of a "king size bed" in a corner room, described as "large enough for 2 adults with luggage," is a notable comfort in a city known for its compact spaces.
However, it's worth noting that the Sonder model means rooms are "not serviced daily as part of the room rate," requiring an "additional fee" for daily cleaning. Guests can, however, "fetch extra towels, linen, and toiletries as we needed," which suits those who prefer less intrusion. Due to its prime urban setting, some street noise is "to be expected in NYC," but guests are thoughtfully "provided with earplugs and a white noise machine," which often makes the noise "not a problem." While the self-service model and occasional noise might not suit every traveler, many find the overall experience positive, with one guest stating they "would happily stay here again. Highly recommend as a well located, clean, comfortable and secure room."
Location and Accessibility
The Flatiron Hotel, Sonder, boasts an enviable address at 9 W 26th St, New York, NY 10010, USA, placing it firmly in the heart of the iconic Flatiron District. This is undeniably one of Manhattan's most desirable and vibrant neighborhoods, renowned for its stunning historic architecture, including the famous Flatiron Building, and its dynamic blend of business, dining, and cultural attractions.
From this prime location, guests are mere steps away from Madison Square Park, a beloved green oasis perfect for a leisurely stroll, people-watching, or enjoying a meal from one of its popular eateries. The hotel is also exceptionally "well located to the subway, restaurants, cafes, shopping," ensuring that the best of New York City is always within easy reach. The surrounding blocks are a culinary paradise, with an abundance of diverse dining options ranging from casual cafes to upscale restaurants. Premier shopping destinations are also just a short walk away.
Accessibility via public transportation is a major highlight, a crucial factor for navigating NYC. The hotel is very close to multiple subway stations, including the 28th Street station (N, R, W lines) and 23rd Street station (F, M, N, R, W lines), providing seamless connections to virtually every major attraction in Manhattan, from Times Square and Broadway to Greenwich Village and the Lower East Side. Other key destinations like the Empire State Building and Madison Square Garden are often within walking distance. This central location ensures that guests, whether visitors or locals on a staycation, can effortlessly explore the city's myriad offerings.
Services Offered
Flatiron Hotel, Sonder, operates on a modern, tech-enabled hospitality model, emphasizing convenience and independence through its services.
- Digital Check-in/Keyless Entry: Guests receive a secure key code via the Sonder app prior to arrival, allowing for seamless, contactless check-in directly to their room.
- 24/7 Digital Concierge: Support is available around the clock via the Sonder app, where guests can request assistance, extra items, or get information.
- On-Site Team (Limited Hours): While primarily digital, there is an on-site front desk team available during business hours to assist with specific needs.
- Complimentary Wi-Fi: High-speed wireless internet access is provided throughout the hotel and in all guest rooms.
- Housekeeping on Request: Room servicing is not daily by default but can be scheduled via the app for an additional fee. Guests can also fetch extra towels, linen, and toiletries as needed.
- In-Room Amenities: Each room is equipped with essentials, often including air conditioning, a mini-fridge, a coffee/tea maker, and a 42-inch flat-screen Roku TV for streaming.
- Complimentary Gym Access: Sonder has a partnership with Blink Fitness, located just eight blocks away, offering complimentary gym access to guests who show their booking confirmation.
- Luggage Storage: Available for early arrivals or late departures, providing convenience for guests exploring the city.
- Earplugs and White Noise Machine: Provided in rooms to mitigate potential city noise, enhancing sleep comfort.
Features / Highlights
Flatiron Hotel, Sonder, stands out with several distinct features that contribute to its modern and convenient guest experience.
- Prime Flatiron District Location: Unbeatable positioning near major attractions like Madison Square Park, Flatiron Building, and abundant dining and shopping.
- Tech-Enabled Experience: Features like keyless entry and a 24/7 digital concierge via the Sonder app provide a streamlined and independent stay.
- Contemporary Design: Rooms are individually decorated and furnished with a modern aesthetic, often featuring bright natural light from large windows.
- Spacious Corner Rooms (King): A notable highlight, providing ample space for two adults and luggage, a significant advantage in NYC accommodations.
- Comfortable King Size Beds: Guests consistently praise the comfort of the beds, ensuring a restful night's sleep.
- In-Room Refrigerator: A highly convenient amenity for storing beverages and snacks, enhancing the at-home feel.
- Noise Mitigation: Thoughtful provision of earplugs and white noise machines to help guests manage typical city sounds.
- Access to Off-site Fitness Center: The partnership with Blink Fitness offers complimentary gym access, a valuable amenity for active travelers.
- Good Value: Many guests consider it a well-located, clean, comfortable, and secure option, offering good value for its competitive price point in Manhattan.
Promotions or Special Offers
While specific promotions for Flatiron Hotel, Sonder, can vary based on seasonality and booking platforms, guests can often find competitive rates that align with the Sonder concept of value-driven, design-forward stays. It is always best to check their official website or reliable booking aggregators for the most current deals. Potential offers might include:
- Early Booking Discounts: Booking well in advance can often secure more favorable rates, particularly during peak travel seasons.
- Extended Stay Rates: Sonder, with its apartment-style approach, may offer reduced per-night rates for longer stays, making it suitable for those visiting for a week or more.
- Seasonal Promotions: Look out for special offers during specific times of the year, such as holiday periods or shoulder seasons, which might include reduced rates or bundled amenities.
- Marriott Bonvoy Integration: As part of the Marriott Bonvoy family, members may be able to earn and redeem points, and potentially access exclusive member-only rates when booking through Sonder or Marriott channels. It's recommended to check the specific terms and benefits.
- App-Exclusive Deals: As a tech-forward brand, Sonder sometimes offers exclusive promotions or perks available only through their mobile app.
It is always recommended to compare prices across different booking channels and read the terms and conditions carefully, especially regarding cancellation policies and any additional fees for services like housekeeping.
Contact Information
For reservations, general inquiries, or assistance with an existing booking at Flatiron Hotel, Sonder, you can reach them using the following contact information. Remember that much of the guest experience is managed through the Sonder app.
- Address: 9 W 26th St, New York, NY 10010, USA
- Phone (Sonder Customer Support): (617) 300-0956
- Mobile Phone (Sonder Customer Support): +1 617-300-0956
For the most efficient support, particularly during your stay, utilizing the chat function within the Sonder app is highly recommended.
Conclusion: Why this place is suitable for locals
For New Yorkers, the Flatiron Hotel, Sonder, offers a unique and highly suitable option for a variety of needs. Whether you're seeking a convenient staycation to immerse yourself in the vibrant Flatiron District, a comfortable temporary base during home renovations, or a well-located spot to house visiting friends and family, this hotel delivers. Its self-service, tech-enabled approach resonates with many city dwellers who appreciate efficiency and independence, allowing for a seamless and private experience.
The primary appeal for locals lies in its exceptional location. Being nestled in the Flatiron District means unparalleled access to Madison Square Park, a plethora of renowned restaurants and cafes, and fantastic shopping opportunities. The proximity to multiple subway lines ensures that exploring other parts of Manhattan is effortless. While it operates differently from a traditional hotel, providing a more independent experience, its emphasis on clean, well-appointed rooms and a highly desirable address makes it a smart choice. For those who value prime location, modern convenience, and a clear understanding of what a hotel provides without excessive luxury costs, Flatiron Hotel, Sonder, stands out as a practical and appealing option for navigating the dynamic pulse of New York City.
Flatiron Hotel, Sonder Photos










Flatiron Hotel, Sonder Location
Flatiron Hotel, Sonder
9 W 26th St, New York, NY 10010, USA
Flatiron Hotel, Sonder
9 W 26th St
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Flatiron Hotel, Sonder Reviews
We enjoyed our 4 night stay here. We were situated on the 8th floor, a corner room - large enough for 2 adults with luggage. The room was air conditioned. It was brightly lit with natural light from 2 large windows. The room had everything we needed, without frills or luxuries - perfectly adequate, making our stay comfortable. The room was clean and secure, with a comfortable king size bed and hot shower. There was some street noise given its location, to be expected in NYC. We were provided with earplugs and a white noise machine. The noise wasn’t a problem for us. The rooms were not serviced daily as part of the room rate - this was an additional fee. However we were able to fetch extra towels, linen, and toiletries as we needed. The staff were friendly and helpful. The hotel is located very close to Madison square park, and well located to the subway, restaurants, cafes, shopping. I would happily stay here again. Highly recommend as a well located, clean, comfortable and secure room.
May 30, 2025 · Carmel FLocation is good but that is as far as it goes. The corner king room we stayed in was so dirty, the photos they have advertised has had AI done to them. Which is very misleading. Doesn’t look like the room at all. The pin code on the door was very annoying sometimes didn't work even with the correct code. The atmosphere was very hard to sleep up until 4am there is constant noise, bad traffic sounds and can even feel the subway rattling the single glazed windows which also made the room freezing with no heat option in the AC and hollering from outside all night long. Value for money is not great because relying on the location to get them more stars if your staying for a longer trip don’t stay here as there is no cleaning throughout your stay we stayed for 7 days and wasn’t cleaned like a hotel once. A glorified air b&b. The service was very dismissive and unhelpful wasn’t welcoming at all very abrupt and rude staff always on their phones and not willing to help. Everyone on the front desk had terrible service especially Angel. Real attitude problem which didn’t make us feel comfortable at all, the staff there need serious customer service training. They always had a quick snappy answers which came across very rude because it was, the customer service is shocking. I wanted to say something during my stay but I knew it wasn’t going to change anything. The cleanliness what cleanliness? The room was dirty the finishes are not great either doesn’t give off a 4 star at all. Apart from the location this isn’t the place to stay simple as that feels more like a 2 star. On check in one of the front desk team said it was one of the best rooms so can only imagine what the others are like.
May 23, 2025 · Scott StainesI've stayed at this Sonder multiple times and this last trip was the last time. The location in the city is great, but this Sonder suffers from noise between rooms, a lack of cleanliness, and overall poor operation.NoiseI lived in NY for decades so the street noise doesn't bother me (it's a city, what are you going to do?), but the noise between rooms was unacceptable. Zero effort went into isolating the sound and we could hear every conversation, chair movement, snore, and toilet flush from our neighbors.CleaningThe absolute minimum effort went into cleaning the room and long term maintenance is not done. There was dust and an unused cotton swab under the bed, the bed lamp switches were torn from the wall, and there was accumulated dust everywhere. The safety latch on the door was broken which caused an issue later. The bathrooms were horrendous. The showers had multiple types of mold, the shower door does not close completely (water will get everywhere), and the shower fixtures are not properly attached to the ceiling.OperationsDuring our stay we were sent an email in the middle of the night that they would be replacing the air filters in the room the next day within an eight hour window. It just so happened that my wife had just finished her shower when Sonder Engineering knocked on the door and immediately let themselves into the room. My wife — unable to use the safety latch—yelled at them to wait, but ended up having to get dressed while three men were in the room. This was COMPLETELY UNACCEPTABLE. The workers were just doing their job and were friendly, but Sonder knows when guests have checked out so they should conduct regularly scheduled maintenance at that time.I have stayed at other Sonder locations and never had an issue. Avoid this one if you can.
Apr 18, 2025 · Jason MurphyExcellent location - please invest in decent windows.The location is so central and easy to get on the subway from multiple places. Hotel is clean and well done and the rooms are very spacious (especially for mid town NYC). the windows haven 't been updated in decades to they leak cold/hot air and let a lot of noise in from the street. Otherwise this is a GREAT find I would definitely recommend for business and personal travel
Feb 26, 2025 · Kathryn KuhnGreat location. Rooms were clean. Most of the reviews complained about noise but it wasn’t bothersome to me. They did offer ear plugs if needed.Appreciated the luggage storage!
May 15, 2025 · Mary Anne Balatero
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